Horacio Reyes Páez was born in Montevideo, Uruguay in 1987.
Coming from a family of renowned Uruguayan artists (Páez Vilaró Family) he started his work as a filmmaker and photographer when he got his first analogue and videotape cameras at age 16.
Also through his father, José María Reyes Delgado, he was nurtured first hand from the most important school of communicators in Montevideo, being his father one of the communicational gurus in Uruguay´s advertising history.
Apart from visual storytelling, Páez's strong potential with music was shown when he started playing his first Bach preludes on classical guitar at age 10, passion that led him to become a classical music performer and composer.
He concluded his studies as a film director at the Universidad del Cine in Buenos Aires (FUC), and then was invited to settle in Vienna, Austria, to study classical guitar with consecrated guitar maestro, Alvaro Pierri (MDW).
Reyes Páez has worked and created award winning films (El Efecto del Amor, 2013 - From Blanes To Klimt, 2016), and was featured in mportant art and design platforms such as "Gestalten" (www.gestalten.com), and "IGNANT" (www.ignant.com).
Having worked for many brands, among others: Chanel Paris, Cipriani, and Nespresso, Paez's main goal is to achieve poetic and powerful artistic insight in each of the creations under his direction.